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The Leke Alder logo, the thinking man, is a stylized version of Leke Alder's favourite posture. While listening to clients, he goes into his own world (the circle around the logo) and begins to process data using the information provided as base material.
Leke Alder is known to think extremely fast using creative inductive analysis to arrive at very unsual insights. He creatively reduces complexity into mind maps and graphical patterns of understanding. He fast forwards his analysis into the future using predictive algorithms, and then goes back in time to do causative analysis and create a history for the problem. It is this ability that has earned him his fearsome reputation. His brand motto, cogito ergo sum - I think therefore I am - is a natural logic of his abilities.
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